A customer, whether he is a brand representative or an individual, is a customer. Why do we need to think of a different low-cost and efficient sales strategies to boost sales? If you choose to adopt the strategy that works for a luxury-loving client to sell to a cost-conscious client, you will fail. When sales strategies have to alter even between personas, it is obvious that B2B and B2C need unique selling tactics.…

Artificial intelligence has helped us optimize numerous business operations and everyday activities. A simple bot on an e-commerce platform can bid even at the last second. You can install negotiation support systems to aid humans during negotiation, or you can have the AI sales bot take control of the complete process. A bot can indeed optimize a mundane manual-intensive task, but how about negotiation, where information, emotion, communication style, and convincing are essential?…

Negotiation is a fundamental business process since the age when the barter system was relevant. Since then, negotiation has changed in several ways. Science has developed negotiation theories, methods, types, and even generated prediction models to understand how each party behaves. This led to the introduction of AI into the field to create negotiation tools such as a sales chatbot.…

The science of negotiation of virtual sales assistant and human is under study for several decades by people who want to understand both parties’ behavior to create strategies. Although negotiations are usually a part of a business deal, there is very little correlation between the business deal and negotiation style.…

Big data and AI are altering the way that an e-Commerce store would normally function. Do you want a low-cost and effective way to boost sales? For that, data is the key to everything. The development of AI and Big Data allows eCommerce platforms to create a seamless way to promote business with user-friendly and real-time features.…

A huge population of the world focuses on saving money in every transaction. The methodology, areas of sacrifice, and intensity of savings might vary from one persona to another, but the intention is, however, the same. Is it possible to leverage this need for savings into creating a better negotiation and marketing strategy for your sales automation software?…

Among the numerous automotive marketing tactics, cutting prices is one of the commonly used strategies. It could be a temporary reduction in the price as a discount or offers, or you could sell at a relatively lower price than your competitors. It is possible to adopt multiple strategies with the help of AI negotiation bots to suit different customer persona. However, most of the companies prefer to adopt the pricing strategy to create attention. How good of a strategy is cutting prices?…