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Qualities of price conscious buyers that your virtual sales assistant needs to know

Your virtual sales assistant can be modified based on your business mission and made to enact in a pre-programmed way for each type of customer. How do you want the bot to approach a B2B client, price conscious buyer, or a teenager looking for his first car? Your AI negotiator is as good as your marketing strategy. To formulate a fail-proof plan for the same, you need to understand the qualities of your customers. Of all the personas, the hardest nut to crack is the price conscious customers.


Price conscious buyers and how your virtual sales assistant should handle quality factor

The first misconception that any business would have about price conscious buyers is that they do not care about quality. False; the price conscious buyers want the best-valued product for the cheapest price possible. They do not just keep a price tag in mind. They will also expect qualities that would justify over and beyond for the price tag. So, your virtual sales assistant should not shower such buyers with cheap products with low-grade quality. For instance, the bot should be programmed to offer the best used car deals loaded with features but are easy on the price tag.

Brand statistics of the virtual sales assistant would backfire

A price conscious buyer would be ready to settle with a small brand automobile, even if it just saves a couple of bucks than a branded vehicle. They do not mind society’s perceived value. Thus, your virtual sales assistant should not try to bring in statistics about branded for sale used car deals almost the same price. Every single integer in that price tag matters for this customer.

Ask your virtual sales assistant to avoid the impulse induction

AI negotiation bots are famous for pulling in statistics and reports to induce impulse buying behavior. Remember that a price conscious buyer does not fall for such tricks. If you show him a deal for a model that no other autotrader USA company can offer, he will try to surf a little more to find whether he could cut a better deal. A price conscious buyer cannot be stimulated by deadlines or lightening offers.

Price consciousness and demographic factors

People assume that high-income customers are usually quality conscious or status buyers. Price consciousness does not depend on annual disposable income, education, or gender. Any customer could be price-conscious. It can be determined by their search pattern and your business’ persona classification.

The consequences if you fail to have a specialized marketing plan

So, what if your virtual sales assistant did not have a specific program to target price conscious buyers? Or, what if you caved into any stereotype and ended up programming your bot to market the wrong deals? You are not a monopoly in the business. There are several car dealerships with high-efficient bots, and your customer would turn to your competitors.

When you lose a customer, you are not just losing the revenue for that sale. You are losing the time, resources, and energy spent on the customer, your reputation, and a couple more potential customers due to bad word-of-mouth. If your business involves repetitive purchases, the lifetime value of the customer is even significant.

Unfortunately, 80% of the common customers are price conscious, and it is not profitable for any business to lose 80% of its customer base. If you want to avoid such a colossal mistake, it is time to accurately program your virtual sales assistant or choose a genre-specific AI-powered negotiator for your business from Robonegotiator.

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Dhaval Shah